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Egyptian Militainment as a War on Terror Legacy
Abstract
Since the tragic attacks of September 11, 2001, scholars and journalists have used the term militainment to account for US-based militarized entertainment. Roger Stahl, author of Militainment, Inc.: War, Media, and Popular Culture (2010), defines militainment as commodifying US state violence into pleasurable consumption. US militainment advanced in Hollywood at the backdrop of the US-led global war on terror in such Hollywood films as Black Hawk Down (2001), Green Zone (2010), American Sniper (2014), and The Yellow Birds (2017). This paper moves away from this US-centric understanding of militainment to examine how the term applies to the contemporary scene in Egypt. The primary source of analysis is the Egyptian TV series Al-Ikhtiyar 1 (The Choice 1, 2020), a popular drama that endorses the state’s version of Egyptian military operations in North Sinai. My analysis demonstrates how Al-Ikhtiyar 1 represents a growing mode of entertainment production that sanitizes portrayals of Egyptian military violence and reproduces binaries of good and evil that further legitimize authoritarian control at the cost of demonizing Islamists as enemies of the state. Egyptian militainment, I argue, represents an evolved and localized form of media production with rhetoric and imagery that draws from the US Global War on terror legacy. The significance of this paper lies in its engagement with the Egyptian context while simultaneously connecting it to and disconnecting it from US militainment.
Discipline
Media Arts
Geographic Area
Egypt
Sub Area
Cultural Studies