The issue of whether and under what conditions female politicians represent women’s interests has been a central concern of gender and politics research. Explanatory frameworks and extant research so far looked at democratic polities to anayze the relative significance of specific factors or constrains impacting on women’s claim to pursue policy on the concerns of women voters. The hypothesis of this paper is that besides the multiplicity of the dynamics impacting on politician’s stances towards women’s issues, actual substantive representation (i.e., acting for women) takes many forms, and the boundary separating feminist or non-feminist representation is likely to be fluid, and often contingent on both the issues debated and on institutional factors. The case of Turkish women politicians from the Justice and Development Party (JDP) is highly relevant to unravel the implications of conservative party politics in a hybrid regime under conditions of deepeing polarization on women’s representation. Entrenched through the ‘‘Turkish-style presidential system’’ personalizing and concentrating power in hyper-masculine and neo-patrimonial leadership, the regime change has had repercussions for female politicians’ representative claims towards women, and for their political careers. This research is inspired with a concern to gender the literature on populist gender politics with insights from state feminism and women’s representation to analyze the discourses and the approaches of a conservative-populist party ‘s women parliemantary representatives and Women’s Branches figures. The research question is ‘‘how the formal and informal dynamics of illiberal governance, authoritarian party structure, and populist politics are reflected in the approaches to and discursive stances of the JDP’s female politicians in Turkey on the most pressing women’s issues such as the struggle on violence against women and women’s civil rights in marriage and divorce. The qualitative research of the paper makes use of insights from feminist new institutionalism, and frame analysis as the research procedure, to analyze the data from women politician's speeches, bills, declarations, projects, and other public appeals within and outside the Turkish parliament. The paper concludes that the representation of women through female politicians of the JDP government is shaped by formal and informal political institutionalization transcending ideological and identity politics.