Since the introduction of Western Modernity into Egypt, and the subsequent increase in consumerism, the definition of gendered space in the market place has radically transformed. As recently as fifty years ago, middle and upper class women relied on tailors or home visits from vendors to obtain clothing, and much of their groceries were delivered. Currently, women figure prominently in shopping streets and malls. Not only are there clothing and accessories stores designed exclusively for women, but women are expected to do most of the family's shopping, including clothing, food and household goods. While this seems completely customary in a western context, it demonstrates a dramatic change in Egypt over the last fifty years. Building on the work of Mona Abaza, Homa Hoodfar and Galal Amin, who all studied consumer culture in Cairo, this paper investigates gendered retail space in Alexandria, Egypt. By using three case studies to discuss the boundaries and norms of gendered commercial space--Zinqat al-Sittat, the women's suq, Sharia Said Zaghloul, the main shopping street, and San Stefano, a new shopping mall - this paper examines gendered space on the urban micro level. This study looks at the percentage of shops dedicated to women's goods, the percentage of women shoppers in all shops and the percentage of women shop keepers to determine the physical presence of women in the market place and how that differs by type of market. This data is correlated with ethnographic accounts and interviews by the author about shopping habits and preferences to help understand why people make certain retail choices and how they perceive societal norms. Because the norms are in a state of change, it is important to document the actual current conditions rather than relying on anecdotes or assumptions. This will increase an understanding of the shifting societal norms in relation to gendered space in the market place.