Israel exists in tension. It seeks to be both a democracy and a Jewish state. With a growing non-Jewish Arab population, these goals are difficult to maintain simultaneously. Politicians and citizens are faced with choices about Israel’s future identity. This project assesses the relative value Jewish Israelis place on elements of Israel’s future, especially democracy, Jewish identity, and peace through a conjoint study. Within the Jewish population of Israel, there are multiple ethnic groups who co-exist unequally. Ashkenazi Jews – Jews of European extraction – are culturally privileged in Israel and the US, relative to Sephardic and Mizrahi Jews – Jews of Middle East/North African extraction (Shohat 2003). Ethnic groups have a different sense of linked fate with other communities in the state. Non-Ashkenazi Jews place greater value on the Jewish identity than the “secular Zionist project of modern Israel” (Lewin-Epstein and Cohen 2018, 2126). Race and ethnic politics research suggests that groups show skin-color-based internal hierarchies, and intra-group complexion differences drive differences in political and racial attitudes (Ostfeld and Yadon 2021; Yadon and Ostfeld 2020). The study finds that the relatively-lower-status Jewish groups in Israel have different perspectives on Jewish nationalism and the resolution for the Israel-Palestine situation than Ashkenazim.