While historically the Palestinian women’s movement was primarily focused on combating the effects of Israeli settler-colonialism, the delicate subject of sexual and gender-based violence (SGBV) and gender equality was largely pushed to the margins. After the first and second intifadas, social media wasn’t available for mass mobilization, yet women started to address SGBV, albeit with limited reach. In the last decade, social movements have relied upon social media to spread their messages widely. Considering that recent Palestinian women’s movements have focused on creating an equal and safe society for Palestinian women, this study examines how the current Tal`at movement strategically uses Facebook and Twitter to bring women’s issues such as SGBV and female political prisoners back into public view. The Tal`at movement’s discursive strategies are examined using the framework of Critical Discourse Analysis (CDA) and the theory of publics and counterpublics. Women of Tal`at are mobilizing to make the private public by creating a counterpublic narrative about SGBV that works to transform how the Palestinian public views violence against women. The sensitivities and taboo nature of SGBV in Palestinian society make it controversial. Social media has been particularly useful for Arab women to combat taboo issues because it allows for anonymous freedom of expression to a wide audience. To understand the dynamic stances of the Tal`at movement and the scrutiny they face, the posts, tweets, and demonstration posters must be understood from historical, cultural, and political perspectives. Through CDA, this study examines four dimensions of the movement. First, it examines the language used in posts, tweets, and posters to understand how women legitimize publicly addressing issues normally reserved for the private sphere. Second, it explores how personal stories are used to draw attention to taboo topics in ways that are both viable and challenging to societal norms. Third, it sheds light on how women’s campaigns promote democratic values and equity in Palestinian society and provide a model for civil society mobilization that relies on the sharing of personal stories online to advocate for gender equality. Lastly, it highlights the criticisms and challenges faced by women who participate in demonstrations and speak out publicly against SGBV. This study offers insights into how Palestinian women are challenging the overarching colonial and patriarchal power structures they face.