Museums are set up as “contact zones” that privilege and convey specific knowledge and experiences to visitors. As the scope of museums evolve, however, websites have come to serve as an extension of the museum experience for international audiences. This is especially true when the website in question is built by a museum itself. This paper explores the official Israeli museum of the Holocaust, Yad Vashem, and its English website, to raise questions about the materialization of pain to convey political messages beyond honoring the memory of those who suffered or lost their lives in the Holocaust. Combining textual and visual culture analysis on the site, I show how such materialization implicates the “museumization” of photographs and the homogenization of Jewish life and testimony. I further argue that the visitor to the website as well as the museum is invited to be mobilized and attuned to the Zionist discourse that Yad Vashem seeks to promote, which I posit, is especially patent in the museum texts concerning the Israeli-Palestinian conflict, especially concerning pre-Mandate history, terminology and current political concerns, such as Islamism. The empathy created by pain narratives duly generates a space through which political links can be forged regarding Israeli state practices apropos Palestinians. Yad Vashem website’s emphasis on suffering normalizes and commodifies the experiences of survivors into a permanent collection of pain, and elides different contexts and subjectivities into a “Holocaust Experience” for the visitor. I will therefore juxtapose the museum site with the English website to consider both the forms of extending the sphere of influence of the museum, and their content. In that context, the international reach of the website in English has broader implications than commemoration, and this paper will address these implications together with the museum site itself.