Abstract
This article offers a transformationalist perspective toward globalization, emphasizing the common structural elements that connect countries over the differing positions of nations within the world’s structure. In this respect, culture and cultural products move from one form to another and from one country to another. Consequently, transfictionality, multimodalities, and glocalization as well as different matters of language, reality, place, or space are applied in Iranian Cineture (Cinema and Literature) and make them play a related role in producing, promoting, advertising, and developing global media culture. In fact, This article is an attempt to illustrate how Iranian Cinetures through global media culture is connected to the rest of the world by studying comparatively the works of Simin Daneshvar, Shahriar Mandanipour, Daruish Mehrjui, and Asgar Farhadi. In other words, this article presents how artists employ literary techniques such as irony, monologue (aside), metaphor, and metafiction to show poetic or dramatic characters within the constant connection to narratives of world literature. Moreover, this study demonstrates how the authors use cinematic techniques like cut-scenes, flash-back and flash-forward, and cinematic dialogue form to describe characters’ philosophy, state of mind, and life in relation to world cinema. Therefore, this research revolves around close readings of the selected works of the abovementioned authors and artists using contemporary and international perspectives on global media culture. Furthermore, the methodology brings together media studies and globalization to describe the process which forms and structures the global culture through Cineture narratives. Employing an eclectic approach, the theoretical point of departure in this research, thus, centers on close readings of primary sources, and it draws on several scholars (Ritzer, Giddens, Kellner, Robertson, Bordwell, Dabashi, Jahnbeiglou, Semati, and Woodward, among others) in media and globalization studies. In sum, this paper demonstrates the related roles of literature and film in the current cultural flows of globalization as well as the related functions of authors and artists in presenting and developing global media culture as cultural makers.
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