This paper's central question is how the shift in class (re)formation suits the new nationalism constructed under Saudi vision 2030? What are the strategies, practices, and aims behind pushing a discourse of socio-economic reforms on citizen-making processes? Moreover, what role of technical expertise and politics is shaping the common national sentiment around this ambitious project? New paradigms around citizens began to emerge in the context of modernization, citizen making, and nation-building. As a result, the Saudi state started to depend on international and local experts with managerial mindset and toolkit to shape its policies and approaches towards its young, ambitious nation. It is suited as part of a marketing campaign to depict Saudi nation as "relevant and modern" to the western gaze, global capital, and its subjects, repositioning its global image its imagined futures. The campaign has its intellectual base of technical experts and social media influencers asserting loyalty to the leadership and, most importantly, social reforms and economic reasons as the primary motive people choose their allegiances instead of identifying with a community based on shared political rights. They produce a national discourse aligned with the vision's strategic policies that maintain epistemological hegemony about the new nation's peoples, places, and events. As an outcome, we see an emerging class molded with an entrepreneurial attitude prepared for the global competitive market, an information-based economy that is responsive to the needs of the private sector, and a strong sense of belonging that helps align individual objectives with collective goals. Moreover, the process of citizen-making to harness Saudi subjects is visualized as a space and a byproduct of antagonistic struggle over reclaiming national and political rights. I argue that the Vison’s project and its intellectual base produce a social and economic reform discourse to rebrand the nation and its narration as means of depoliticization and class-formation of disciplinary citizens. Moreover, these technical experts and influencers substituting intellectuals in the national projects act as laboratories of public relations within the state and non-state apparatus for the social engineering nation-building project as central for legitimacy and maintenance of authoritarian rule. The paper aims to propose a framework for understanding the reconfiguration of sociopolitical space within the Saudi national discourse.This paper sheds light on Gulf studies drawing on the historical and political science theories of development, nationalism, and social engineering in Saudi Arabia and reverent experiences in the Global South.