Those who work in nature conservation in different territories in Yemen see a clear gap between older, more conservative generations, who were taught to live in harmony with nature and use resources sustainably, and younger generations, who have different concerns because of dramatic changes to their lifestyles. The negative impact of the latter is continuously increasing, given the high percentage of youth in the population. Yet there are creative ways to promote awareness of the need to conserve wildlife and natural resources, especially by drawing connections between conservation principles and certain existing customs and traditions within Yemeni culture. This paper examines the ways in which elements of Yemeni culture can be invoked to involve a wide spectrum of stakeholders in conservation efforts. Particular focus will be given to a case study, the work of the Foundation for Endangered Wildlife (FEW). Over its four-year existence, FEW has organized innovative workshops which address local communities using established traditions and stories from Yemeni culture, including religious texts. It has also worked to sustain traditional organic agriculture through various small-scale agricultural projects, which demonstrate that conservation is a better way of production than limited access to resources. FEW has also worked to resurrect old traditional conservation practices from the local culture, like ‘marqum’ (Yemeni Ar. for a kind of social forestry), tree-looping methods, designated hunting periods, and traditional water harvesting and usage. As development means improvement and reorientation, FEW’s fourth and most positive contribution is SylviCulture, i.e. a shift from gathering to cultivation and rehabilitation in both private land and ‘mashae’ (Yemeni Ar. for common use land). All these have proved to be very potent methods in bridging the generation gap, building trust, and involving local communities in conservation activities; they are potentially replicable models for using cultural means for environmental ends.