In Sayyid Qutb's "Social Justice in Islam," the Islamist project was articulated as a profound critique of Western values, and it called for radical and collective social change. But over the last thirty or so years, Islamism has become more than just a call to political action. A whole Islamist mediascape has sprung up, particularly in Egypt, in which Islam becomes a way to articulate and define individual values in an un-critiqued neo-liberal world order. One of the most interesting actors in this new Islamist mediascape is Amr Khaled, a kind of Islamic self-help guru, whose immensely popular youtube series "A Smile of Hope" has received little sustained academic attention. My research addresses this gap in the academic literature, and analyzes Amr Khaled's Islamic self-help mediascape in light of the larger Islamist project as articulated by Sayyid Qutb, Hassan al-Banna, and Abu Ala Maududi. I examine over thirty episodes of Amr Khaled's youtube series, as well as his writings in Egyptian newspapers and his long-form interviews on Al-Jazeera in order to excavate Khaled's instrumentalization of the Qur'an as a self-help manual. I argue that Khaled's attempt to market Islam and the Qur'an as a guide to material wealth and personal happiness is at once a natural extension of the Islamist project--particularly that of Hassan al-Banna, for whom the Qur'an is an activated manual for everyday life--but also pushes the boundaries of the Islamist idea. Can there be an Islamism without a critique of the existing economic, political, and social order? Amr Khaled certainly hopes so, and his smiling attempts to reconcile Egyptian youth to God, capitalism, and the state order force us to complicate our understanding of Islamism as a whole.