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Comic Critics: Investigating How Comedy in Authoritarian Regimes Influences International Opinion
Abstract
Authoritarian regimes such as Saudi Arabia are hardly known for their comedic output, and yet comedy often constitutes a useful medium for political expression within repressive conditions due to its multivalent and ostensibly unserious nature. Comedians may plausibly deny responsibility for any political impact, even as their messaging goes viral. Yet most studies of political comedy focus on a handful of US programs, such as “The Daily Show,” and their impact on domestic public opinion. This paper contributes by (1) expanding the focus to political comedy produced within an authoritarian regime—Saudi Arabia—and (2) assessing the impact of such comedy on international public opinion. Specifically, the paper offers qualitative insights gained from interviews with prominent Saudi comedians and data from an experiments on the effects of their comedic messages on US and Australian respondents. For the experiment, respondents were randomly assigned to view a comedy video that went viral and was produced by the Saudi comedians to spoof ultra-conservative clerics’ opposition to women driving (“No Woman, No Drive,” a satirical take on Bob Marley). After the media stimulus, respondents completed a survey focusing on stereotypes about Saudi Arabia and the broader Middle East as well as attitudes toward the US role in the region. With theoretical footing in broader work on political comedy effects, the paper discusses the effects of the comedy stimulus on US public opinion in comparison to two alternative media treatments—traditional news footage as well as a Saudi government-produced tourism promotional video—and also a no-media control group.
Discipline
Political Science
Geographic Area
Saudi Arabia
Sub Area
None