Ahmed Hamdi ?irvanl?, born in ?irvan, either in 1828 or 1831, was an important Ottoman scholar and statesman. He is the author of about twenty works on different topics ranging from Islamic jurisprudence, philosophy and logic to geography. One of them is his travelogue, which he wrote five years after his return from an official mission in August 1877. On this occasion, he travelled the whole Indian Subcontinent, Afghanistan and Swat. His account with the title Hindistân ve Svât ve Afghânistân Seyâ?atnâ?mesi (The Travelogue of India and Swat and Afghanistan) mainly deals with India and is about ?irvanl?’s perception of the region, people, religious practices, and cultural matters. His report reveals linguistic and structural features that were typical for Ottoman travelogues of that time. It not only provides an Ottoman scholar's view of the region and cultures in question, but also gives the reader an image of the author's attitude towards his own society and homeland. Under the keyword “Orientalism alla Turca” the question to be investigated is, which image the author communicates of the observed society as well as his own. And what narrative strategies does the author use to convey his perceptions to his readers.