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Language and the Performance of Locality By Dubai Influencers
Abstract
Nearly two decades after Angela McRobbie conceptualized postfeminism by critiquing lifestyle-oriented women’s media in the UK, social media performances by young women continue to invite critiques of self-objectification. Yet these media have also been used to build networks toward and beyond feminist alliance: TikToks that offer language to talk about domestic abuse, for instance. My paper analyzes the politics of young Arab women’s social media performances in Dubai, a major hub of content creation in the Middle East. I focus on two pairs of young woman influencers who use Instagram and a podcast to perform Arab womanhood across regional dialects and national backgrounds, asking how their prolific performances index belonging in Dubai and generate a language for young women’s lives here that extends beyond the iconic and into the everyday. Egyptian Hadeel Marei and Sudanese-Iraqi Maha Jaafar perform as best friends on their respective Instagram accounts ( Hadeel does so on TikTok as well). Meanwhile, Palestinian-Algerian Maram El Hendy and Lebanese-American Lana Makhzoumi use their English-language podcast DXBabies to discuss emotional dilemmas and exchange advice. The paired format that they use creates a shared space for staging young womanhood in a local context. As long term residents of the UAE with no path to citizenship, these women perform belonging instead through language, discourse, fashion, and bodily presentation. Their lifestyle-oriented media content centers the lives of upper middle class young women as an everyday part of the national media landscape. While television and billboard advertisements in the UAE often feature white Euro-American or light-skinned Arab women next to husbands and children, social media content stages Dubai as a home for Arab women regardless of their marital status or purchasing power. The influencers I analyze here specifically make space for humorous, intimate conversation directed at imagined publics of Dubai youth who identify as Arab across nationalities. As they mediate local publics networked with the broader Arab world, they help to fashion the image of Dubai as an Arab city despite its South Asian-majority population.
Discipline
Media Arts
Geographic Area
Arabian Peninsula
Sub Area
Gender/Women's Studies