This paper explores the cultural meaning of social media in Iran by examining the process in which the media become a field of political ideology. This work based on about 2 years anthropological fieldworks at Tehran and Shiraz in Iran. Now the New Media such as social media, satellite communication systems, and smart phones lead the discourses that threaten the current Islamic authority. Iranian authorities systematically suppress freedom of opinion and expression by imprisoning bloggers, journalists, and editors. Therefore, broadcasting remains the most rigid institution in Iran, being in the middle of conflicts between the conservatives and the reformists. In spite of the limits imposed on freedom of expression, the Iranians participate in making transnational discourses concerning human rights or democratization in private spheres through the social media. The social media has become the alternative public sphere where the Iranians can communicate and make their own world. SNS users generate a field where they can express their own self-identities. In this respect, “liking Facebook” can be viewed as a significant Cultural Revolution and resistance. The public sphere in Iran is now transient, decentralized, and multiple. The new public sphere is open in both physical and virtual spaces (Amir-Ebrahimi, 2009:333). From these perspectives, I argue that the private sphere is appropriated as a public and social space. Furthermore, I emphasize that on-line media and SNS function as an “imagined community” and a “space of solidarity and resistance.” The visible or invisible war between the state and citizen has begun in urban space. The new media have become the arena in which the state and the recalcitrant citizens struggle against each other. I intend to reveal the sphere of new media, with their alternative and political culture of the mass. I will examine how the Iranian urbanites living in Tehran create their own community within the Islamic republic through SNS and smart phones. This is achieved by the collective enjoyment of illegal popular culture and communication with the outside world using new media and technology in private space. My work will explore the state’s strategy of a “soft war” against the global media. I have found that the secular and reformative people play hide-and-seek with the repressive regime. In this context, this paper aims to examine how recent trends of globalization and trans-nationalism communicate and conflict with the specific socio-political context of Iran as an Islamic state.