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The Evolution of Image of the U.S.S.R. and Russia in Morocco and the Image of Morocco in the U.S.S.R. and Russia in 1950-2020ss
Abstract
Modern imagological studies recognize the periodical press as the most critical tool that impacts public consciousness, especially when it comes to shaping the image of other countries. An adequate and objective vision of the "other" has scientific, cognitive, ideological, political, cultural, and practical significance for intercultural relations (Dyserinck, 2007). At the same time, such tests provide essential information about their authors. One country's attitude to another country's culture is a criterion for the formed attitude (positive, neutral, negative), and its changes depending on the specific situation. From this perspective, the topic of the construction of the image of the Soviet Union (Russia since 1992), created in the Moroccan media after their obtaining the independence from France (1956), based on the materials of their cultural cooperation and contacts, has been undeservedly bypassed. Most research covers political, social, and even cultural cooperation between Russia and Morocco, yet still misses the critical aspect: how were both countries' images created and changed? And what does it say about the creators of such images? My research traces both sides' ideological clichés and stereotypes, as well as the tools and methods used by journalists to create the desired image of countries in specific historical periods from the reader's unconscious to his conscious level. I also focus on the media's role in spreading and strengthening stereotypes both in Russia to Morocco and in Morocco to Russia. I analyze the works of individual authors and joint studies using comparative or transnational approaches devoted to changing images of national identities towards historical, political, and social changes. Overall, the publications of both sides contributed to the development of the mutual friendly ties between Russia and Morocco. In addition, they can be assessed as a representative source of anthropologic, ethnographic, educational, and cultural value. Reference Dyserinck, Hugo. Imagology and the Problem of Ethnic Identity. Intercultural Studies #1 (2003). Hall, Edward. “Beyond Culture.” Anchor Books. 1977.
Discipline
Anthropology
Geographic Area
former Soviet Union
Morocco
Sub Area
None