In Fairy Tales and the Art of Subversion (1983), Jack Zipes explains that writing a text implies a certain worldview that one attempts to expound; and that writing such a text will either test this view or legitimate it. Most of the stories narrated to children for centuries have propagated the ethics of male-dominated societies; advocating culturally inherited norms that serve patriarchal interests. The narrators of these stories, mostly women, unconsciously perpetuate certain self images, that of the macho boy who doesn't cry because he is a man, and the damsel in distress awaiting the arrival of Prince Charming. Ultimately children grow up enacting these negative self images because they have been deprived of alternative ones; and, as adults, they fail to see the sense of disempowerment that such self-images have imposed upon them, and upon their children thereafter. This paper provides an in-depth study of the Egyptian children stories rewritten by the Gender-Sensitive Fairytales Project of the Women and Memory Foundation, investigating both texts and authorship. Through interviewing the writers, the researcher compares between their own self image, and the one they project through the characters in their stories, many of which attempt to revoke stereotypical gender representations, substituting them with empowering definitions of femininity and masculinity. The paper also examines the impact of conformity across generations by studying the relationship of these female writers to their mothers from whom they have inherited the art of storytelling, and their children for whom they rewrite these empowering stories.