This presentation focuses on the concept of zuhd in the Shadhilliya tradition of Sufism and specifically contemporary expansions of its field of connotation. It is based on fieldwork carried out in Denmark, England, Jordan, Egypt and Syria between 2007 and 2013 within the confines of a transnational order of Sufism, the Shadhiliyya-Darqawiyya-Hashimiyya order under Sheikh Nuh Ha Mim Keller. Zuhd traditionally denotes a manner of living and being that is characterised by non-attachment to the dunya and living for the akhira. It implies renouncement of worldly pleasures, carnal desires and the material world. Zuhd furthermore means living out austere, strict and contemplative patterns of personhood while seeking out the constant pleasure of Allah through meticulous following of the stipulations laid down in the sharia and the Sunna of the Prophet. In the world of the 21st century technologies and phenomena like TV, computers, Internet and constant news updates play a large role in most people’s lives. For Sufis trying to lead lives in zuhd dealing with these issues and confining them their rightful place is increasingly important and is considered crucial for spiritual success on the Sufi path. This presentation focuses on educational discourses and Sufi practices that reflect the inclusion of these and related phenomena in the semantic field of zuhd. For the people I have been working with the concept of zuhd is central to a kind of struggle, in the meaning of mujahidat al-nafs, with the secular-liberal sensibilities, cravings and habits of the nafs related to these phenomena and technologies, and an entire educational discourse and a range of ṭarīqa practices are built up around it. This contemporary discourse on zuhd, zuhd in the age of showbiz, allows them to relate in practice to modern phenomena like TV, Internet, showbiz and the news in ways that link the classical terminology, rationality and spirit of Sufism and their Sufi forebears to contemporary modes of construing and reflecting upon these phenomena.