The February 20 movement, the most significant challenge to the Moroccan monarchy and political system since independence, has often been cast as a reformist movement. Both Morocco’s political establishment and the movement itself have contented themselves have collaborated in elaborating a narrative of successful reform movement that pried and accelerated much needed constitutional and political reforms from a recalcitrant, risk averse, conservative system and polity. But there is considerable evidence that the movement, which brought together an unprecented diversity of views ranging from Salafist to radical leftist, was a non-violent revolutionary coalition that seeks not to reform the Moroccan regime but to replace it entirely. Based on hundreds of interviews with movement activists and Moroccan and international political stakeholders over a two year period, this paper finds that the February 20th movement seeks to upend and supplant the Moroccan makhzenian system not through reform but through non-violent revolution. From the outset, the movement expressed little interest in Morocco’s constitutional reforms, referendum, and early elections, all of which it boycotted. Youth from all quarters brought together under a common banner of regime rejection challenged every aspect of the makhzen system, from its political hegemony to its economic predation and from its symbolic foundations to its very religious sacrality. While various supporters of the moments have different opinions on the role of the King as commander of the faithful, all agree that the usurping of political authority from the claim to religious infallibility and the imposed oath of fealty is no longer acceptable for the Moroccan monarchy. This descralization of the makhzen, as stated by Prince Moulay Hicham, third in line to the Moroccan throne in public and private interviews and an outspoken supporter of the movement, is the beginning of the end of the Moroccan monarchical system as currently configured. Even the PJD, the victorious moderate Islamist party in November 2011 elections, are playing a double game vis a vis the makhzen and monarchy of both carrying out its duties and ruling party and leading an oppositional force against a recalcitrant monarchy, successfully building on deep and widespread frustration of the Moroccan population with a corrupt political and economic system which many of its supporters believe needs not reform but replacement.