Nowadays Turkey is going through a different type of war; a struggle that incorporates all citizens as potential warriors, the war against obesity and the war against smoking. Turkish nation’s one of the biggest source of entertainment, Turkish soap operas are being interrupted on a regular basis by the state advertisements and or warnings. It is safe to claim that it is impossible to watch television uninterrupted by the state in Turkey. Turkish TVs and radios keep playing ‘public ads’, either warning on obesity, advertising for the hotline to stop smoking, how to calculate your body mass index, importance of mother’s milk for babies etc. These public ‘advertisement’s are not limited to health issues, raising awareness about traffic accidents, how to protect environment and other various issues keep coming to the attention of Turkish audience. However, the ones that aim on protecting the health of citizens occupy the major lot. Moreover it is novel in Turkish context. Justice and Development Party (AKP) has been transforming the state and its established ideology since coming to power in 2002. However, one thing is clear, to the dismay of liberal expectations, there is an empowering state in the Turkish case. And this state is more and more interested in the health and well being of ordinary citizen. Indeed, this strengthened state employs a combination of illiberal and liberal practices in conducting the conduct of its citizens. In this context, this paper aims to unpack the reasons and methods of this increasing interest in health and well being of Turkish citizens by bringing together two parallel and unrelated dynamics: bio-politics and Islam. The article will first provide a background on the public health policies of AKP in the last decade, which has been one of the major sources of support as well as controversy for AKP governments. Then it will bring in discussions on bio-politics, that highlight the increasing link between the life and politics in advanced liberalism and discuss if Turkish case is an example of it. It will be argued that part of it is linked to a liberalizing process of Turkish politics linked to Europeanization in public health policies, whereas the rest is related to the concomitant rise of conservatism framed in an Islamic mind-set of the ruling elite.