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The Rallying Cry of an Emerging Egyptian “Virtual” Vernacular: Facebook “Viral” Posters during January 2011
Abstract
Technological conditions under globalization created new possibilities for the production and circulation of new messages. This facilitated the emergence of a political vernacular using revitalized old symbols in this virtual community perhaps expressed through “viral” sentiments exchanged on the “Wide World Web.” I argue that the brutal murder of Khaled Said, the attack on the Church of Saints in Alexandria as well as the Tunisian uprising and its subsequent success were some of the events that fueled this new globalized virtual vernacular expressing and provoking Egyptian national sentiments. This paper investigates the impact of technology on people’s ability to mobilize for political action. One of the most important tools that led to the January 25 Revolution in Egypt and the eventual toppling of Mubarak regime were social networking forums such as Facebook and Twitter. This mobilization was supported by other mass communication devices such as smart phones used as commemorating tool at the same time that they disseminating text messages, images and videos. This amazing technology afforded by video sharing capability led to dissemination of posted eye witness video reports that connected previously separated social worlds. The successful effectiveness of these globalization technologies in mobilizing “the people” (al-sha3b) provoked the temporary strategic shutdown of internet, and cell phone communications by the Mubarak regime. The production and circulation of radicalized and accessible images became part of the language of Egypt’s new revolution. Young and old, rich and poor, and Muslims and Christians were moved to unprecedented mass protests in Tahrir Square in Cairo. Symbolically meaningful images and messages articulated and provoked an array of sentiments in response to specific national and transnational events. This paper traces the emergence and transmission of some of the most popular symbols that spread by going ‘viral’ during the month of January 2011.
Discipline
Anthropology
Geographic Area
Egypt
Sub Area
19th-21st Centuries