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Facebook in Morocco: Young Women and Social Communication Strategies
Abstract
This study examines the use of Facebook by recent college graduates from the most prominent English-instruction university in Morocco, Al Akhawayn University. Though youth have long embraced internet technologies such as email and chatrooms, often enjoying the ‘freedom’ the relative anonymity it promises, the more public and pluralistic nature of Facebook has implications for traditional communication rules between the sexes. This study examines how its use by educated women from a variety of family backgrounds both reinforces and challenges social mores for gendered communication (female-female as well as female-male; within family vs outside family; intracultural vs. intercultural). I am particularly interested in this group because, though they come from cities and towns throughout the country, and represent a wide range of social and religious beliefs, they have the following similar characteristics which make them uniquely qualified to maximize the social potential Facebook offers: 1) all have spent several years away from their families in order to pursue higher education—thus, they have relied on alternatives to face-to-face communication to maintain social networks both during and after university; 2) they have similar levels of technology training and experience due to the emphasis on technology in the AUI curriculum, 3) they are at an age period where many women are more like to be engaged, newly married, or under pressure to do so, thus engaging in intense cross-gender relationships and discussions; 4) many are either pursuing advanced degrees or are in the workplace, thus they continually engage with relationships beyond the family sphere and have easy access to the internet (ie they are less likely to have to go to a public cybercafé and thus have more freedom to communicate on line without navigating possible social implications of using the internet in a public, and thus possibly gendered, space). Through this case study I examine the following questions: 1) In what ways are ‘traditional’ taboos on cross-gender communication either reinforced or challenged through their use of Facebook; 2) Does marital status/relationship status effect their online communication?; 3) How, if at all, does social status and/or religion effect the way they use Facebook?; 4) How do the women themselves articulate their own attitudes towards such issues?
Discipline
Communications
Geographic Area
Morocco
Sub Area
Gender/Women's Studies