MESA Banner
Media Preachers as Popular Storytellers: Leadership Theory, Social Development, and Stories of the Prophet Muhammad
Abstract
Scholars of al-du‘a al-judud (the new preachers or new “callers” to Islam) carefully define this new group of Muslim preachers, emphasizing their use of colloquial Arabic and modern dress, their prominence on satellite television and the Internet, and their general lack of formal religious education. Individual studies on this group are more narrowly focused however, concentrating primarily on Egyptian preachers and particularly their production strategies, visual style, and public works. This paper broadens this discussion both geographically and thematically, expanding the study of al-du‘a al-judud to include Saudi Arabia and Kuwait, as well as Egypt, and analyzing these preachers’ intellectual thought, sources and reasoning through a study of their approaches to the Stories of the Prophet Muhammad. Building upon the work of Jonathan Berkey and others, scholars have traced links between al-du‘a al-judud and popular storytellers of the Classical Era, showing how this traditional genre migrated into modern mediums like television and the Internet. But to what degree have today’s preachers adapted this genre of storytelling to address contemporary issues and attract a diverse set of viewers? Through a careful examination of four media preachers, this paper shows how al-du‘a al-judud continue the traditional genre of storytelling and also incorporate new ideas of leadership theory and social development, shedding light on how they influence religious discourse and how they serve as religious authorities. In particular, this paper seeks to understand the intellectual contributions of these new preachers by tracing their portrayal of the Prophet Muhammad as the ideal example, looking at four individuals from across the Arab world, each of whom used media tools that were innovative and new in their respective eras: Hasan al-Banna and Amr Khaled from Egypt, Tariq al-Suwaidan of Kuwait, and Ahmad al-Shugairi of Saudi Arabia. Through a study of their written work, supplemented by their speeches, television programs and online media, I examine how they frame stories of the Prophet Muhammad in light of the history of this genre and the new issues facing Muslims today. I argue that, while rooted in the traditional authority of this Classical genre, these preachers use the Stories of the Prophet Muhammad to address modern concerns, including complex social issues such as household servants and domestic abuse, and the pursuit of better management and leadership principles.
Discipline
Religious Studies/Theology
Geographic Area
Egypt
Kuwait
Saudi Arabia
Sub Area
None