Tahrir Square during the 18-day uprising that ousted Mubarak has become mythologized as the incarnation, however transient, of a “New Egypt.” For Egypt’s al-duah al-gudud (the new preachers) Tahrir was not just a site a political protest – it was a site of moral redemption, even godliness. Against the back-drop of continuing protests, these preachers and the media makers who produce their television programs aim to cultivate in viewers the “spirit of Tahrir” through a focus on the ethical dispositions and affective attachments generative of the “New Egypt.” Grounded in an ethnography of production practices at Iqraa, the world’s first Islamic satellite channel, this paper shows how “dreaming” is seen as both constitutive and reflective of the “New Egypt” by Islamic media producers and how the cultivation of the ability to dream (for Egypt) among viewers depends on a specific exploitation of the technological and pleasure-producing possibilities of television in a way seemingly ignored by Salafi preachers. Indeed, Iqraa media producers express deep dissatisfaction with the dominant media products of the Salafi dawa movement. In their view, Salafi media productions work to confirm, rather than subvert, secular stereotypes of Islamic media (and by extension of piety itself) as boring, depressing, constraining, unimaginative, and mediocre. In tandem, for many viewers watching Iqraa and eschewing Salafi television channels and preachers serves as a means of social distinction, marking them as more attuned to the task of “rebuilding Egypt” than other Muslims with different preferences. Such appraisals enfold new regimes of value about what religiosity is, and what forms of affect, sociality, and political participation its cultivation should call into being. This paper thus aims to show how practices of Islamic television production and consumption have become key sites for wider struggles over competing visions of citizenship and nation-ness.