While coins are primarily economic in nature in that they were minted to facilitate trade and commerce, they are also documents. As is well known, their two sides provide small billboards for the conveyance of information. Since the right of sikka was a royal prerogative, it is not unusual to find names, claims, and titles on coins which supported a ruler’s claim/right to rule. This paper examines the surviving corpus of Mamluk coins for such features and identifies and analyzes the patterns which emerge. A initial caveat must be provided. We have know surviving mint manual or similar document from the Mamluk era that provides us insight as to what sultans or their mint supervisors thought they were doing or why they did, let alone how the coins were made. Moreover, while the Mamluk-era historians frequently mention coins, they do not shed direct light on why Mamluk coins bear the legends that they do. The only surviving evidence is the coins themselves. To date there has been no systematic examination of this numismatic evidence for these topics. Two variables are found to be of importance in this analysis. One is a question of audience. While exact boundaries between variables are not seen, this paper suggests that some of the epigraphic legends which appear on these coins were aimed primarily at an internal audience (such as the use of titular kunyas such as “abu al-fath” which do not refer to actual sons), others toward external audiences of primarily Muslim rivals (titles such as “qasim amir al-mu’minin”), and some towards both (the presence of extended genealogies). The second variable is one of chronology. This paper argues that the use of these titles and claims are linked to chronological developments. In particular, the epigraphic content aimed at external audiences is found primarily in the first half of the sultanate, while internally directed coin legends dominate the second have. Reasons both ideological and pragmatic are discussed as to why this is so. Finally, the paper concludes with a discussion of two examples where it seems quite evident that the Mamluks minted specific coins to celebrate victories over the Franks of the Latin East.