As an Armenian woman from Turkey who has been conducting research to understand the past and present experiences of Armenians in her native Istanbul community, in this paper I draw on ethnography and autoethnography to critically engage with the gendered and affective constructions of Armenianness or the Armenians in Turkey’s public discourse. I specifically focus on narratives in the media, academic scholarship, literature, and performative arts that intend to shape a certain affective orientation towards the past. I use gender and affect as analytical tools to decode the political economy of sentiments that stigmatize, marginalize, and thus micromanage the articulation of certain emotions. By putting these hegemonic representations in dialogue with the expressed or suppressed modes of feelings during my interviews with Armenian women in Istanbul, I aim to address the significance of decolonizing affect in developing intersectional feminist methodologies.