Russian-style influence operations are being replicated throughout the Middle East and North Africa at an alarming rate. In August 2019, Facebook announced the discovery of nearly 3,000 false and misleading posts linked to hubs in the United Arab Emirates, Egypt and Saudi Arabia. The posts deployed what Facebook describes as “coordinated inauthentic behavior,” a strategy comparable to ping-ponging in which “groups of pages or people work together to mislead others about who they are or what they are doing.” The strategic deployment of misinformation has impacted virtually every major flashpoint in the Arab world but perhaps nowhere more acutely than in Libya where the information ecosphere has proven particularly susceptible to bad actors. In the following I examine some of the aesthetic and rhetorical dimensions of the proxy-communications war being waged in Libya, laying out ideas on how the country and the conflict, as a case study, illustrate broader patterns in the global struggle for influence in the Middle East and North Africa, the role of social media in the midst of violent conflict and possible avenues for resolution in the years ahead.