The recent conflict in Gaza between Israel and the Hamas movement brought to the fore numerous innovations in the use of "new media". The Israeli military and state utilized various popular modes of online communications to proffer a very well-orchestrated and streamlined view of the conflict. This seems to mark the first instance of a state itself co-opting Internet venues such as Facebook, YouTube, Twitter, and blogs as a component of a military conflict. The adoption of mass “new media”, which have a strong attraction for youth especially, allowed the Israeli state and military to conduct a coordinated campaign of media management of the conflict. This was aided by the prohibition on foreign journalists’ entering Gaza and the deterrence of regional news broadcasters such as al-Jazeera from working within Israel itself. Another interesting facet is the use of nascent communications technologies by both parties in the conflict for purposes of propaganda and strategy. Hamas and the Israeli military both utilized cellular phone mediums as well as their concomitant texting component to engender panic in the other, with varying levels of success. Additionally, as regards the follow-up of the conflict, the Israeli state has turned to online mediums again to address issues of Israel’s international image in the wake of heightened criticism of Israel’s actions in Gaza, as well as to combat a perceived anti-Semitism. The significance of the usage of such mediums for the conducting of and conveyance of the information concerning this conflict cannot be overstated. For the first time, a military campaign was undertaken with a carefully constructed agenda of media co-optation, not merely through the manipulation of traditional media outlets. Instead, popular forms of online communication, and even entertainment, were exploited with great efficacy by the Israeli state and military in what can only be characterized as a new form of “nth generation warfare”. Warfare, that is, conducted in a virtual sphere and not merely concerned with the advancing of the desired information, but as equally concerned with its form.