Contemporary young Moroccan men, who feel familial, cultural and social pressure to conform to patriarchic notions of masculinities, struggle with their identity. The focus of women’s rights activism has largely been on securing rights for women, criminalizing gender-based violence, increasing political representation and enhancing educational and employment opportunities. Islamic feminism has contributed to new religious interpretations that allow for more gender equity based on feminist reading of religious texts. Accordingly, men are re-defined beyond patriarchal norms but their own contributions have largely been left out of the discourse. To date not addressed is how more gender egalitarian Muslim-majority societies in North Africa include changing masculinities. In the face of ample political conflict and acute social inequity in the region, advocacy for gender equity in Morocco for example is approached from a perspective of collaboration and a – somewhat foggy – vision of mutual benefits. The paper is based on structured interviews with NGO’s and gender rights activists, case studies and emerging literature in the field of North African masculinity studies. The paper examines small-scale women-focused NGO’s that increasingly include men in their work; some are almost exclusively run by men, yet focus on legal education for rural women. To date, there is a dearth of literature on the subject on emerging changing North African masculinities; current – albeit scant - literature on African masculinities specializes in Africa south of the Sahara or on the Arab Middle East. The nascent discourse on the role of men in a changing society in Mediterranean North Africa with its Berber/Arab heritage needs to be investigated. Preliminary fieldwork – that will be expanded in 2015 - has demonstrated a sense of uncertainty among young men searching for a new role within marriage, family, as fathers and respected members of society. This void can readily be filled by radical interpretations of Islam that offer a sense of stability and clarity.