The Jordanian Day-Waged Labor Movement (DWLM) played a central role in the Jordanian Popular Movement (al-Hirak al-Shaʿbi al-Urduni), commonly referred to as Hirak, from 2011 to the end of 2012. The large number of women who were active and took on leading roles in the DWLM contrasts with the absence of women’s rights organizations in the Hirak. I argue that the DWLM was able to attract so many women because it developed a discourse and flexible structure that approached women as part of communities and that prioritized their economic needs. Important lessons about gender inclusive institutional reform can be learned from studying the DWLM’s unique discourse and structure.