Sufism is often considered as a way of mystical life, devoted purely to God eternally and spiritually while avoiding ephemeral material pleasures. Despite this overemphasis on spiritual as opposed to physical, it is surprising that many material objects have symbolic meaning and defining features for Sufis. This study aims to shed light on how the Mevlevis understood items and objects around themselves and their materiality. More specifically, it examines the materials and spaces around which the Mevlevi culinary culture and dressing tradition had been formalized in order to explain the transformative role of these objects in formalization of the Mevlevi rituals and formation of the Mevlevi tariqa. Indeed, this study argues that in addition to their symbolic meanings, the materials and spaces of clothing and culinary tradition were one of the central elements in the establishment of the Mevlevi etiquette and distinctive branding mechanisms for distinguishing Mevlevis from other Sufi orders from the 15th century onwards. This branding mechanism also demonstrates a paradoxical interaction of Mevlevis with objects. On the one hand, Rumi and his followers had often emphasized renunciation of worldly engagements, turning away from material pleasure, and derided those who cares outward looking. On the other hand, the very same materials, such garments, headgears, rituals around food and eating became the mechanism around which Mevlevis formulated their identity and tradition. Therefore, along with questioning what Mevlevis had thought about materials, this study also demonstrates how Mevlevis formulated their lives and interacted each other around these objects. Considering the rich material culture of the Mevlevi order, it is surprising that scholars have largely overlooked this topic. For all the significance of the physical objects among Sufis, the studies on Sufism, in general, have paid little attention to material culture and rather based their analysis on a life-and-works perspective by focusing on teaching and writings of influential Sufis. Therefore, this study aims to fill this general neglect by studying Sufi’s understanding of materiality in the case of the Mevleviyye.