Abstract
Amid the COVID-19 global pandemic and just like many film festivals around the world, the New York Forum of Amazigh Film (NYFAF) also had to pivot to an online format that lasted about two years. NYFAF returned with an 8th edition in 2023, yet in a hybrid form that included both in-person and online screenings. The virtualization of the film event meant to a large extent transforming its relationship with the filmmakers and audience and changing the ways its organizers create and communicate over each edition while taking into account that its mission surpasses the mere screening of films to encompass multipurpose and multifaceted undertaking that incorporate an educational, pedagogical, cultural, and transnational aspect. Drawing loosely on the concept of “scrambled to remain the same” proposed by de Valck and Damien (2023) in describing film festivals' conversion to the non-habitual online platform during the pandemic, this study will examine the notion of hybridity as new strategy and opportunity adopted by the NYFAF organizers to transcend in the words of film scholar Brenden kredell (2023) the “spatiotemporal boundaries” and re-imagine a future look of this film forum with this new approach. To that end, the analysis will be based on interviews with members of the programming team and friends of the forum, research about NYFAF, and the hybrid showcase of the eighth edition. The interviews aim to provide an approximate evaluation of the hybrid model's adoptability from an emic perspective. The study also argues for a different understanding of the hybridity approach considering NYFAF’s educational and pedagogical foci and points to the importance of a reflection on the expressions of continuity, disruption, and place particularly in the context of small “genre” film festivals, such as the one in question. The chapter will finish by exploring new perspectives on continuing and updating NYFAF.
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