New media, in general, and social media, in particular, have played an important role in the recent events in Tunisia and Egypt which shook the region. The use of new media to organize protests, mobilize support and instigate change has not only shaken an ingrained culture of control and censorship, but has also redefined the relationship between media and politics in a region that has long subsided under authoritarianism. Understanding the political role new media acquired requires moving away from a media-centric approach. Important as they may be, media are more of a contributing factor than a decisive force. In this sense, the Tunisian revolution is not a new media revolution; rather, it is a revolution in the age of new media. What media did is redefine the terms of civic engagement, giving an articulation to a new consciousness, a new momentum and a new drive for change. What this proposition means is that the insistent question is no longer how media engender political change but how media complicates our understanding of the entangled socio-political dynamics of the contemporary Arab world. Such formulations brings us face to face with a set of interrelated questions the paper will attempt to address: (1) How do we theorize the relationship between media and politics outside the traditional role media plays in democratic states, as in the case in the West, and authoritarian states, as is the case in the Arab world? (2) How do we understand the role of media outside the confines of the political register strictu sensu? (3) How media, in general, and new media, in particular, are shaking off and loosening rigid structures and how that is reconfiguring existing dynamics? And finally (4) How to reinstate media dynamics within broad but evolving socio-cultural and political dynamics? ?