Launching the first Gender Studies Program in the conservative university of Fez was quite a challenge. Obstacles and glass ceilings come to mind: What to call the Unit in Arabic? What to include in it? How to legitimize the program as worthy of academic attention? The university finally settled on dirasat al-ajnas (Study of Genres) as the closest to what would constitute an “acceptable” name, a name we had to accept lest the program be refused.We also agreed to link the contents to our own specializations and avoid “taboo” topics like homosexuality or sexuality altogether.. The whole experience has been some kind of university activism that is now changing minds in ways we did not think were possible!