This panel explores the rise of fourth wave feminism in Morocco that surfaced during the February 20th movement and marked a major break from the country’s mainstream feminist activism. It stems from women’s increasing discontent with the culture of misogyny, authoritarian governance, and overall conservatism that erases women’s autonomy through silencing their political voice, and policing and disciplining their bodies in the name of tradition and honor. While feminists in the past lobbied for change through legal and political patronage, fourth waver sidestep all institutional structures to directly work at the grassroots level for gender equality and social justice for all. In addition, they choose digital media – largely overlooked by mainstream feminist organizations - for knowledge construction, dissemination, and mobilizing. Central to our argument is an exploration of how representations of the “woman question” – as advocacy for and/or opposition to gender equality, women’s rights versus the Islamist agenda, or modern versus traditional values – have been challenged by the eruption of bottom-up, female-led street protests in rural and urban spaces. These eruptions are redefining the conversation about women, exposing power relations within feminism and its discursive framework of rights, laying bare the gap between the inequalities. By way of illustrating our claim about the rise of fourth wave feminism, our paper analyzes women’s engagement of urban Morocco’s social media audiences with Jawjab’s webseries Marokkiates (2017, 2018), Zainab Fasiki’s artivism (2017-2022), and the Moroccan Outlaws collective’s manifestos (2019-2022). The statistical analysis and netnographic research of qualitative Facebook and Instagram comments demonstrate a high engagement with controversial feminist content aimed at breaking silence around questions of bodily autonomy and sexuality. At the core of our findings is the flourishing digital ecosystem of counter-culture content producers and the bourgeoning of this new feminist movement in Morocco that support an intersectional agenda (including LGBTQIA+ issues), encourage self-expression in the public space, and engage in constructive interactive debates around body and sex positivity. In addition, our paper also explores the women’s land rights activism against displacement and land dispossession in rural Morocco, the power dynamics between rural land rights and urban feminists, and systemic social inequalities. Given the disjunction between urban feminists and rural land right activists’ narratives, it examines the process of women’s positionality within the private / public binary and complicates theories about the urban elitist status of women’s leadership in North African countries.